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Dollar Shave Club has had a reputation for marketing innovation for many years. Its new sponsored video strategy pushes this even further. Find out how partnering with the right influencers can lead to some unbelievable video marketing results.
Technology has permanently changed the way we interact with each other. For businesses, charities and public sector bodies, it has opened up entirely new ways to communicate with the people who use our services. But just as quickly, technology is reshaping the way...
Women play an important role in the buying process. They make up a majority of overall home and business expenditure and they're no longer a niche market that you can simply target by adding some pink and red colours to the campaign. Women are now leading businesses,...
Content promotion is the part of content marketing that’s often forgotten about. So what is it and why do you need a content promotion strategy for your brand’s film or video?
We work with many small businesses and entrepreneurs on video projects and are fans of the Kickstarter crowd funding website. We noticed a trend - projects with a great Kickstarter video seemed to be the most successful in getting funded, and we wanted to find out if...
As video producers, MWP Digital Media is increasingly asked by our clients in briefing sessions to "make it risky". It's always great news to hear that clients want to take creative risks - it'll certainly get you more attention than playing it safe. Gone are the days...