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Video Strategy
Video is an investment. A strong, smart video strategy will ensure that your investment is spent wisely, on creating the right type of video content and showing it to the right people.
Through tracking and proving your business ROI, video strategy pays for itself.
Video Production
We help brands create and tell stories through the medium of film.
Whatever the medium, you can be sure your content will be compelling and engaging, and executed to the highest production standards.
See more examples of our creative work.
Video SEO
Distributing video content in the right way, at the right times, on the right channels, is critical to a campaign’s success.
We can optimise your video content for search engines and manage PPC and social media advertising, to make sure your video content is working as hard as possible.
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Marketing to Women: How to get it right
Women play an important role in the buying process. They make up a majority of overall home and business expenditure and they're no longer a niche market that you can simply target by adding some pink and red colours to the campaign. Women are now leading businesses,...
Your content promotion strategy needs to improve. Here’s why
Content promotion is the part of content marketing that’s often forgotten about. So what is it and why do you need a content promotion strategy for your brand’s film or video?
Your Kickstarter is 85% more likely to succeed with a kickstarter video
We work with many small businesses and entrepreneurs on video projects and are fans of the Kickstarter crowd funding website. We noticed a trend - projects with a great Kickstarter video seemed to be the most successful in getting funded, and we wanted to find out if...
Emotional brand storytelling: how risky is too risky?
As video producers, MWP Digital Media is increasingly asked by our clients in briefing sessions to "make it risky". It's always great news to hear that clients want to take creative risks - it'll certainly get you more attention than playing it safe. Gone are the days...
Influencer marketing videos: the Loot Crate story
It can be challenging to get your marketing message in front of the right people. Influencer marketing videos allow you tap right into specific communities.
Smarter video advertising – McDonalds case study
McDonalds released a new television commercial earlier recently, and much to everyone's surprise, it doesn't mention the name of the fast food chain once. This is just the latest example of brands taking a drastically smarter and more subtle approach to advertising....
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