by Chris Fowles | Jun 15, 2017 | Tips, Video Marketing, Video Production
Women play an important role in the buying process. They make up a majority of overall home and business expenditure and they’re no longer a niche market that you can simply target by adding some pink and red colours to the campaign. Women are now leading...
by Chris Fowles | May 22, 2017 | Tips, Video Marketing, Video Production, Video Strategy
As video producers, MWP Digital Media is increasingly asked by our clients in briefing sessions to “make it risky”. It’s always great news to hear that clients want to take creative risks – it’ll certainly get you more attention than...
by Chris Fowles | Apr 24, 2017 | Video Marketing, Video Production, Video Strategy
McDonalds released a new television commercial earlier recently, and much to everyone’s surprise, it doesn’t mention the name of the fast food chain once. This is just the latest example of brands taking a drastically smarter and more subtle approach to...
by Chris Fowles | Feb 6, 2017 | Video Marketing, Video Production, Video Strategy
In this oversaturated environment, people place value on “brands that are useful over brands that are interesting;” however, everyone defines usefulness differently. What all of these factors boil down to is consistent and quality customer service. Consistency is the...
by Liam Walters | Jan 19, 2017 | Video Marketing
Gone are the days of just looking at view count. These days, everyone knows they need to make shareable video content to advertise their business. Don’t get me wrong, increasing your view count still has lots of benefits, including brand awareness and improving...
by Liam Walters | Dec 22, 2016 | Video Marketing
Facebook video advertising is becoming increasingly popular, now that brands have realised the importance of video content. Here are a few tips to get the best out of your Facebook video adverts. Planning your campaign This is true for any ad campaign, not just for...
