by Liam Walters | Jan 8, 2018 | Video Marketing
2018 is here and we’re all wondering what’s to come in the next 12 months with excitement – and a little trepidation. Last year saw outstanding examples of creative content of all varieties and adverts were no exception. So what up and coming themes and...
by Liam Walters | Oct 12, 2017 | Video Marketing, Video Strategy
Dollar Shave Club has had a reputation for marketing innovation for many years. Now, since its $1 billion acquisition by Unilever and with a vastly expanded range of products, the company has been looking for new ways to market to its audience (source: The Record)....
by Chris Fowles | Jun 15, 2017 | Tips, Video Marketing, Video Production
Women play an important role in the buying process. They make up a majority of overall home and business expenditure and they’re no longer a niche market that you can simply target by adding some pink and red colours to the campaign. Women are now leading...
by Chris Fowles | May 22, 2017 | Tips, Video Marketing, Video Production, Video Strategy
As video producers, MWP Digital Media is increasingly asked by our clients in briefing sessions to “make it risky”. It’s always great news to hear that clients want to take creative risks – it’ll certainly get you more attention than...
by Chris Fowles | Apr 24, 2017 | Video Marketing, Video Production, Video Strategy
McDonalds released a new television commercial earlier recently, and much to everyone’s surprise, it doesn’t mention the name of the fast food chain once. This is just the latest example of brands taking a drastically smarter and more subtle approach to...
by Chris Fowles | Feb 6, 2017 | Video Marketing, Video Production, Video Strategy
In this oversaturated environment, people place value on “brands that are useful over brands that are interesting;” however, everyone defines usefulness differently. What all of these factors boil down to is consistent and quality customer service. Consistency is the...
