The secrets of shareable video content

The secrets of shareable video content

Gone are the days of just looking at view count. These days, everyone knows they need to make shareable video content to advertise their business. Don’t get me wrong, increasing your view count still has lots of benefits, including brand awareness and improving...
Facebook video advertising: the basics

Facebook video advertising: the basics

Facebook video advertising is becoming increasingly popular, now that brands have realised the importance of video content. Here are a few tips to get the best out of your Facebook video adverts. Planning your campaign This is true for any ad campaign, not just for...
3 big trends in online video in 2016

3 big trends in online video in 2016

Marketing has been dominated by online video in 2016. Why? Mainly because video has rapidly become the most popular way of consuming digital content. But just how popular, exactly? Well, last year 70% of all consumer Internet traffic was video. I’ll let that sink in...