In recent years, thanks to the proliferation of cheap and accessible technology, there has been a dramatic rise in video production, However some companies, from small businesses to international conglomerates, are still wary of committing resources to this new type of advertising. There are a few reasons that keep cropping up, so we would like to address some common misconceptions about online video production, and show you why more companies should be giving it a try.
Here are some of the myths we’ve heard so you can be sure you are not missing out on this powerful marketing tool.
1) Professional video is overkill. I can do it myself.
If you’re making something that it going to be shown to your clients, then you are going to want it to look as professional as possible because the difference in quality is huge. Your video is your shop window and customers will make their mind up about your business based on the quality of your video. If they see an amateurish video, they may think the same of your company.
There is such an abundance of video online nowadays, that consumers (businesses or individuals) are very savvy at telling who is for real and who isn’t. High quality video is an extremely valuable tool for making small businesses look big.
2) Video marketing should only be directed at the YouTube platform.
YouTube may be the largest video site in the world, but it is not the only one. In fact, YouTube accounts for around 40% of the video market. That means if you are directing all of your videos at YouTube viewers, you are missing out on 60% of the market. YouTube should be an integral part of your video marketing plan, but don’t be afraid to send that video to additional outlets. This will help increase exposure, which will most likely result in increased sales.
3) View count is the only figure that matters.
Many brands make the mistake of believing that the only measure of success in a video campaign is how many views it gets. Lisa Green, head of industry for fashion and luxury at Google, noted that brands can get hung up on the myth of the viral video, and will therefore believe that the only hallmark of success is whether a campaign “goes viral.”
“Views are only part of the story, the true metric for success on YouTube is engagement. We look at the types of actions that your campaign is driving — are people watching your full video, going to your website, watching more content on your channel, searching for your brand? Views alone are a good way to drive brand awareness, but there’s much more that you should consider when developing your campaign.”
4) It’s all just too complicated & stressful.
It doesn’t have to be, in fact, it can often be quite an enjoyable process. All we need to know is what your video needs to do, is it to promote your services? Is it a message to your clients? etc. From there, we can generate some ideas for you and make the process as painless and simple as possible.
By passing on the creative stress to a production company like MWP, you can sit back and listen to suggested ideas, pick your favourite and then watch it come to life. Depending on the complexity of the video requirements, most videos can now be completed from within a few days to a couple of weeks.
5) Video is only useful for conversion
This may have been true in the past, but nowadays, businesses use video at every stage of the process. Marketers used to focus on getting videos onto product pages to increase conversion. While this tactic still works, video can be even more effective when you deploy it on social media, on your home page and even in your store.
Video is being used for aftercare to nurture potential repeat customers, to encourage brand loyalty, to raise the awareness of product value.
With so many myths floating around about video production, it’s easy to see why many companies are hesitant about using it, but the benefits far outweigh any negatives that come with video production. As seen in the facts above, videos production vastly increases marketing results and company exposure, and it is affordable and not too complicated