Video excellence - Made With Purpose

Love Every Drop


Campaign Summary

Anglian Water supplies water to much of Eastern England. They wanted to use video to communicate their new vision to staff and internal stakeholders. The video had to be flexible enough to work in a variety of media and contexts, including on the staff intranet, on plasma screens in break-out areas, and in facilities team meetings.

Creative Strategy

The video had to be detailed in order to usefully communicate the new company strategy. The script ran to around 4-minutes, and so we used well-paced motion graphics and a beautiful illustration style of animation to maintain interest and engagement. The friendly and aspirational look and feel of the video emphasised community and well-being, to communicate Anglian Water’s values visually and ensure it perfectly matched the video content.


The result is a powerful and highly effective piece of content that communicates Anglian Water’s vision in a comparatively short space of time.

“Working with MWP was a straightforward process, and the results have been great. The creativity brought to our brief was impressive, yet they retained a helpfully commercial focus throughout. Their ability to deliver a top-quality product,  on time, and without sacrificing creativity, leaves me with no hesitations in recommending them.” Ciaran Nelson

Head of Corporate Communications, Anglian Water