Carluccio’s

favicon

Campaign Summary

Carluccio’s is a chain of restaurants offering authentic Italian dishes. The company opened a new Carluccio’s – known internally as Carluccio’s of the Future – with a new menu, new service standards, and a new design.

Carluccio’s wanted to show this new approach to the wider wider Carluccio’s team, and needed a video that could capture the essence of Carluccio’s of the Future.

Creative Strategy

We took a very visual approach to the creative, allowing the venue and food to speak for itself at first, and then bringing in short interviews with staff.

Results

The resulting video was a fresh, lively piece of work which showed off not only the new facilities and approach, but also communicated Carluccio’s brand values. We produced two versions of the video: a full-length version, and a 30-second version. This gave Carluccio’s a huge amount of flexibility in how and where they could use the content.

“This was an easy process from start to finish. The crew were slick and professional on site, mindful to make minimal disruption during a busy lunch service. They worked closely with us, listening to our brief and bringing their own creativity to the process. Even with a tight turnaround, the resulting video was a great outcome!”

Connie Goring-Morris

Marketing Assistant, Innovation, Carluccio's