Video excellence - Made With Purpose

iPostParcels Christmas Confessions


Campaign Summary

Parcel delivery company iPostParcels wanted an entertaining video to promote a Christmas competition on social media. Our cheeky film certainly delivered! The response was huge, with thousands of views in 24 hours, and massive engagement from customers. Read our blog post to find out exactly how we engaged thousands of customers with video.

Creative Strategy

ipostparcels is part of the UK Mail Group which is one of the UKs largest independent parcels, mail and logistics services companies. In order to raise brand awareness and engage a new audience, ipostparcels came to us to look at how we could integrate video as part of a social media campaign.

We worked with ipostparcels to create the #christmasconfessions campaign. We created a short social video in which a number of ‘interviewees’ answer the question ‘how do you wrap yours?’ without mentioning presents at all. The video is therefore a playful cut of soundbites that are full of comedy innuendo. The competition element invited the audience to submit their own #christmasconfessions.


The response was massive – the video experienced thousands of views across all social media platforms in the first 24 hour period, and hundreds of people replied with their own #christmasconfessions.