Life without waiting
This commercial for parcel delivery company iPostParcels shows the daily frustrations of waiting – and then reveals how iPostParcels can solve at least one of those problems.
We took an extremely collaborative approach to working with iPostParcels. The final creative concept focuses on the convenience of their service, and has a highly cinematic quality to the production.
Within six months, this video had over 280,000 views on YouTube. As well as performing very well with the intended audience, the ‘Life without waiting’ video also demonstrated how video could give a uniquely human aspect to a brand that most new customers experienced exclusively online.