Video excellence - Made With Purpose

Life without waiting


Campaign Summary

This commercial for parcel delivery company iPostParcels shows the daily frustrations of waiting – and then reveals how iPostParcels can solve at least one of those problems.

Creative Strategy

We took an extremely collaborative approach to working with iPostParcels. The final creative concept focuses on the convenience of their service, and has a highly cinematic quality to the production.


Within six months, this video had over 280,000 views on YouTube. As well as performing very well with the intended audience, the ‘Life without waiting’ video also demonstrated how video could give a uniquely human aspect to a brand that most new customers experienced exclusively online.

“MWP were very professional and pleasant to work with. From the set go, they set a clear timetable for the project so everyone knows what’s going on, this is something I have not seen from other companies, thumbs up! I highly recommend MWP for any video/animation work.”

Sean Lu

Online Marketing Manager, UK Mail Group Plc