Video excellence - Made With Purpose

Royal Canin


Campaign Summary

Premium petfood brand Royal Canin wanted to use video to showcase their product ranges in veterinary surgery waiting rooms.

Creative Strategy

Royal Canin wanted to promote their range of pet food, using screens in veterinary surgeries across the UK. This medium required a soundless approach, and so we used on-screen captions to communicate the key benefits. We also created a version with sound, to distribute on YouTube.


The result was a resounding success, with the soundless promotional video used in hundreds of vets across the UK, reaching thousands of potential customers.