Video excellence - Made With Purpose

Tribal – Brand Film, “Empower”


Campaign Summary

Tribal Group is a global leader in the field of education software and services. They needed promotional videos to explain their products and services and attract new clients.

Creative Strategy

Tribal’s business is complex. It covers a range of geographical locations and touches every aspect of learning across all ages. As such, for this top of the funnel film, we focused on Tribal core message: empowering education. The aim of this is introduce new customers to the fundamental purpose and goal of Tribal. Working together, we produced this advert that explores the transformative power of education in society.


Tribal is a premium brand and its products are the best in the field. We wanted the production quality to match that character. Our aim was to produce a modern, high energy and emotional film to engage the audience with both the values and quality of the brand.

“The team at MWP are by far the best creative team I have ever worked with. They really ‘get’ what we’re all about and our videos are nothing short of a triumph, every time. The project management, creative direction and editing are second to none. They make a complex job seem simple and can create a huge impact with the vaguest brief.”

Lauren Hancox

Head of Marketing Communications, Tribal Group plc