Video excellence - Made With Purpose

Tribal – Case Study Series


Campaign Summary

Tribal is a multi-million pound company which supplies training and admissions software to universities, colleges and local authorities. They needed promotional videos to explain their services and attract new clients.

Creative Strategy

We produced a series of case studies which could then feed into an overarching brand film. Our focus was on the end-users rather than the product itself, to demonstrate the benefits of using Tribal’s software.


The extremely high production values and use of slowed motion footage lends the final video a cinematic quality. This in turn gives the film a look and feel of very high quality, which is in keeping with Tribal’s own brand values.

“The team at MWP are by far the best creative team I have ever worked with. They really ‘get’ what we’re all about and our videos are nothing short of a triumph, every time. The project management, creative direction and editing are second to none. They make a complex job seem simple and can create a huge impact with the vaguest brief.” Lauren Hancox

Head of Marketing Communications, Tribal Group plc