RESULTS DRIVEN VIDEO PRODUCTION
VIDEO STRATEGY, PRODUCTION & MARKETING
Producing video is an investment. The MWP video strategy methodology will align your video marketing output with your business goals, leading to measurable results and a healthy return.
Engagement, impact and calls to action are central to our video production approach. By turning creative online video content into a measurable business generator, MWP connect the elements that drive a powerful marketing machine.
Engage, convert and retain web visitors with high impact web holograms and video spokespeople – where the science of video production meets creativity. Our unique platform allows for unrivalled flexibility and control
I was delighted with the process and the output. Georgia has an eye for planning details which makes you feel really well looked after. She made sure we knew our stuff. The 10 videos they produced delighted us and our clients. It was great value and fun too.
Working with MWP was a straightforward process, and the results have been great. The creativity brought to our brief was impressive, yet they retained a helpfully commercial focus throughout. Their ability to deliver a top-quality product, on time, and without sacrificing creativity, leaves me with no hesitations in recommending them.
As soon as I contacted MWP I felt that they immediately understood our requirements, particularly the fact that we needed to turn the video around quickly. They guided us through the process so that we made all of the necessary arrangements at our end. The team we worked with were extremely professional and the final product we have is brilliant.
The production process from start to finish was professional and also a lot of fun. The crew made it such a relaxing process. They even taped my jacket buttons on my cuffs to stop them clinking and being picked up on the audio track when I waved my hands about! That’s the level of detail they go to. We had very positive feedback on and we will certainly be back to create more videos.
The MWP team, though, made me feel at home presenting my own video. They gave me a couple of hints and my nervousness turned into feeling a warm feeling of being among friends. From that calm, we all got a great result, because I could talk from the heart and I was relaxed because the MWP team were the warmest company. Thank you so much, guys!
Over the past two years MWP have delivered high quality films that meet our objectives and give value for money. They take time to understand our brief and manage the project to meet our deadlines and expectations. We continue to use them I would happily recommend them and their work.
MWP worked with us on our first company video in 2014. The results were great and we received very positive feedback from our customers. I would highly recommend the MWP team for their professionalism and impeccable quality of work!
MWP quickly recognised the direction we wanted to take our project and gave great insight into the needs of our audience. They provided innovative solutions to our challenges, bringing with them expertise and hard work in making proposed solutions happen.
This "how to" video combines live action footage, motion graphics and animation....READ MORE
This video was used commercially to promote our clients premises and included aerial filming, sound production, professional video ...READ MORE
This promotional and service explanation video includes voice-over and motion graphics, and involved detailed design & story-boarding ...READ MORE
This explainer video combines interactive presentation with motion graphics and animation....READ MORE
This video was used commercially and included sound production, professional video camera work, training and live action footage....READ MORE
This is a how to video we created for our client which combines all the elements for a ...READ MORE
This Rapid Response Event Video combines testimonials, live action footage and interviews to capture the moment and the ...READ MORE
This Rapid Response Event Video combines live action footage and interviews to capture the moment and the occasion....READ MORE
The client brief for this commercial and promotional video included concept development, and specified interviews with non-actors, ...READ MORE
This "how to" combines motion graphics with animation and live action footage....READ MORE
This promotional "training highlights" reel combines live action, sound production, interviews, and much much more....READ MORE
The third video on a 3 part series for Innovo. This promotional video includes voice-over and motion ...READ MORE
This promotional video involves live interviews, sound production, professional video camera work, live action footage and much more....READ MORE
This "behind the scenes" training video combines live action footage and sound, interviews, and testimonials to create an ...READ MORE
This promotional video uses motion graphics and voice-over to explain the benefits of using the clients services....READ MORE
A short promotional video explainer focusing on the purpose and vision of the company. We chose to use ...READ MORE
This training video combines interviews, testimonials, and live action footage....READ MORE
This is a training video we created for our client that combines interviews and testimonials from members of ...READ MORE
Tens of millions of views on your video: it’s a marketing manager’s dream. Videos that reach huge audiences can be created, but they’re difficult to do. To truly achieve that rare goal – to ‘go viral’ – your video needs to be extraordinary, and that is extraordinarily difficult to achieve. It’s not impossible, but it requires 3 things: a brilliant idea, the time and effort to plan and make it work, and third, luck. So how have other people managed it, and what can we learn from them? Learn to Fly – Foo Fighters Rockin1000 Official Video One of the most recent examples of an extraordinary commitment to a video was by a group of Foo Fighters fans in Italy. They wanted to attract the band’s attention and encourage them to play a concert in Italy, and so they got together to play and sing a Foo Fighters song together in a field. 1000 musicians all playing the same song...read more
Removing the sound from your video: why on earth would anybody want to do that? Audio can have a profound effect on the effectiveness of your video, whether it’s dialogue to move the story along, or music to build atmosphere. And yet, sometimes you can create an even more powerful effect by removing such an essential feature. The key, of course, it to deliberately remove the sound – to plan it from the start so that its absence becomes the feature. Producing a silent or near-silent video is actually a smart move at the moment. Since June 2015, Twitter has allowed videos to auto-play in users’ newsfeeds – but they play without sound. Facebook has been doing the same for some time, having introduced silent auto-plays in 2013, and since early 2015 the feature has been rolled out to all Facebook users. Facebook’s decision to auto-play videos is particularly interesting, as the algorithm of which stories appear in newsfeeds...read more
If you’re involved in any kind of marketing, it won’t have escaped your attention that video marketing is the biggest thing to have shaken up the industry since, well, the invention of the internet. 10 statistics that show video is the future of marketing: 1. 78% of people watch videos online every week 2. 55% of people watch videos online every day 3. Online video now accounts for half of all mobile traffic 4. 65% of video viewers watch at least two thirds of a video 5. More than 80% of senior executives watch more online video now than they did a year ago 6. 75% of business executives watch work-related videos at least once a week 7. 59% of senior executives say that if both text and video are available, they prefer to watch the video version 8. 96% of B2B companies are planning to use video in the content marketing over the next year 9. Using the word...read more
All films (and corporate videos) – whether they are 2-hour Hollywood blockbusters or 30 second promotional features – have a story. The story dictates what happens, who it happens to, and what the effect is. In this article we’ll begin by looking at some of the key components that help construct a story, and then we’ll focus on a specific example of work by MWP to show how we’ve worked with a client, and the practical steps that we take when we are constructing a story. A film’s story, better known as its ‘narrative arc’, is fundamental to capturing and maintaining the audience’s interest. In its most basic form, the narrative arc follows a three-act structure: problem, conflict, resolution – beginning, middle and end. In reality it’s often more complex than that, with several rounds of conflict and resolution, to maintain suspense and interest. But in essence, all successful stories follow a similar path. Example: Guinness basketball...read more
All marketing is about sales From sole traders to multi-billion pound corporations, the objective of marketing is to bring the right customers to your product or service, at the right time …read more
So you’re in charge of promoting a great brand or product, and you’re excited about the value a video can add to your marketing and the return on investment that video can deliver. You’ve found some video production companies, and now you need some way to choose between them. Here are the 10 questions you should be asking before you decide who to hire. Some questions you should be asking them, some they should be asking you, and some you should be asking yourself. 1. Do they understand video marketing? A good video production company does more than create a video. They will understand that a video is just one part of a larger video marketing strategy that needs to help your company achieve its business objectives. Once you’ve found a company that does understand video marketing, you should make the most of their knowledge in planning your video to be fit for purpose – they’ll...read more
Contact us to find out more about how video can get results for you.