Video excellence - Made With Purpose
7 reasons why you need a video strategy

7 reasons why you need a video strategy

It’s tempting to want to jump straight into production ideas as soon as you realise your business needs a video. Video is exciting, it’s creative, and it’s a lot of fun to work on. But commissioning a video without first considering video strategy is...
Facebook removes video Call To Action (CTA)

Facebook removes video Call To Action (CTA)

Social media giant Facebook is no longer allowing video creators to embed links to other websites within videos. The Call To Action (CTA) links were a popular way for video creators to drive traffic from Facebook to their own websites.   The change is arguably a...
70% of mobile traffic to be video by 2021

70% of mobile traffic to be video by 2021

Video on mobile will account for 70% of all phone traffic in just 5 years, according to the new 2016 Ericsson Mobility Report. By 2021 mobile video will account for over two-thirds of all mobile data traffic.   The increase in video consumption is partly down to...