Video excellence - Made With Purpose

PowerHouse Super Charger

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Campaign Summary

Chinese consumer electronics brand Anker needed an engaging commercial to demonstrate the benefits of its most powerful portable battery.

Creative Strategy

Anker’s PowerHouse battery – light enough to take camping – can power a lamp, TV and even fridge. Our approach was to demonstrate the huge range of benefits that kind of power could provide. The simple storyline needed no dialogue, creating a versatile video that could suit different worldwide markets.

Results

The resulting work is a highly contemporary commercial that positions the product at the heart of modern living.