Video excellence - Made With Purpose

Fragrance Direct


Campaign Summary

Fragrance Direct is a leading UK beauty retailer, stocking over 14,000 products for 600 brands and designer labels. They wanted to introduce Fragrance Direct to new markets, give customers confidence in purchasing from an online retailer, and give a sense of the scale of products available.

Creative Strategy

With a young, predominately female audience, Fragrance Direct needed a relatable and fun look approach. Fast cuts and bright colours helped to capture and retain attention in a crowded online space.


Fragrance Direct were delighted with the resulting video, which successfully packaged key messages in a highly watchable short film – perfect for their key demographic.