Video excellence - Made With Purpose

Unifrax – Who We Are

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Campaign Summary

Unifrax came to us looking to create an all-encompassing brand positioning film, to give potential customers an insight into their complex business. The company manufactures an array of fire safety products that are used across many major industries, often in intricate and high risk environments. The film needed to tell the Unifrax story through interviews with all major staff, in a cinematic and inspiring way.

Creative Strategy

As the overall goals were both fostering brand awareness and providing technical insight, the video was scripted in detail early on. Interviewees were chosen carefully and given broad talking points to discuss, while also providing enough flexibility to tell their own personal stories. This was crucial in allowing us to tell the brand’s story in both an accurate and human way, striking a balance between technical detail and relatable perspectives.

Results
The main video was received extremely well by Unifrax. They went on to ask for an additional two videos cut from the existing footage, to capitalise on the high quality content. The final pieces of work successfully walk the line between providing technical information, keeping a good storytelling pace and captivating audiences.

“The team at MWP far exceeded any expectation, their outstanding level of dedication and commitment throughout all of our projects and post production is extremely impressive, however what stood out most is their insight, creativity and vision in delivering just what you imagined.”

Caroline Hughes

European Marketing Communication Manager, Unifrax Limited